What Does Blogging actually do for Business?
February 16, 2012
Blogging is a great addition to social networking, and believe it or not, produces a higher return on investment than Facebook, Twitter, or LinkedIn. Check out our tips and recommendations from the Better Business Bureau to make blogging work for your business.
Establish yourself as a thought leader.
Professionals in your field visit blogs to get helpful tips and tricks, so make your blog the expert. Also, as your clout builds with others in your industry, customers will flock in a similar manner. Great advice derived from your own professional experiences is the perfect content for establishing yourself as a thought leader.
A blog dedicated to the thoughts of a business’ president or CEO or a business’ mission can serve as a meaningful way to attract potential customers – and allow business owners to establish themselves as a thought leader in their respective market(s). Business blogs can be linked from the business’ website, Facebook page and Twitter account and are a great way of sharing the longer, more thought provoking messages.
Use a blog to deepen your existing customer relations.
Your customers really appreciate your expertise. Turn heads with professional insight on your blog.
Voicing your passion gets your customers noticing. Letting your customers see how and why your business came about and sharing what it is you love about doing what you do is a great way to make a connection with your audience. With (almost) no length limits, a blog is a great platform to share exactly what it is that makes your business different from the rest.
Leverage your networking efforts.
Learn from others and solicit advice from other experts to enhance your blog. Valuable information is empowering to readers and your own networking efforts.
A blog can serve as a great networking tool. A blog is a great place to inspire your constituents and build a subscriber base. By giving your voice a platform and reaching out to other fellow business bloggers, you have the ability to establish a solid business-to-business network.
Businesses that don’t blog are a minority.
The Better Business Bureau recommends that business owners consider integrating a simple blog to improve their business’ visibility online.
Heightened visibility is always a plus. When you blog, you get more eyes on your business and increase your search engine optimization (SEO).
According to a recent survey [. . .], 57% of companies using blogs reported that they acquired customers from leads generated directly from their blog. They go on to find that businesses are now in the minority if they do not blog. From 2009 to 2011 the percentage of businesses with a blog grew from 48% to 65%.
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